India TV Launches OTT App: Expands Digital Presence with Family-Focused Offering

India TV, a leading news and broadcasting group, announces the launch of the India TV OTT App. This app is a one-point destination for News, Aap Ki Adalat, Fitness, Devotional, Infotainment, Lifestyle, and podcast content. The launch of the India TV OTT App is a significant strategic move, capitalising on the booming digital content industry where OTT platforms offer greater freedom from traditional censorship. This strategic pivot leverages India TV’s established reputation for credible news and its deep understanding of the Indian audience.