WhatsApp announced on Monday that users will soon begin to see advertisements within specific sections of the app. This decision comes as parent company Meta Platforms explores new ways to generate revenue from its vast user base of billions. The ads will only appear in the Updates tab, which is utilised by approximately 1.5 billion people daily, ensuring that personal chat areas remain ad-free. In a blog post, WhatsApp reassured users that the personal messaging experience will remain unchanged, emphasising that personal messages, calls, and statuses are end-to-end encrypted and will not be used for advertising purposes.
WhatsApp to display ads in parts of messaging app, using user data for personalisation
